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Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.
Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious". [2] [3] According to the General Mills website, Merriken's inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado. [4]
When VMG got involved, Kind bars were only sold in 20,000 locations and Lubetzky's sampling budget was $800. [5] By 2009, that budget was $800,000 and offering free samples became a large part of the Kind marketing plan. [4] In 2014, Lubetzky bought all of VMG's shares. [6] Today, Kind Bars are sold at more than 150,000 stores in the US. [7]
As a health editor, I sadly have to admit that my favorite candy bar isn't healthy. One 1.86-ounce Snickers bar contains 26 grams of added sugar (it's recommended that women consume no more than ...
Dates provide all the sweetness you need for these no-bake energy bars. Each square serves up a hearty dose of protein—thanks to peanut butter and peanuts—as well as fiber from rolled oats.
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