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Rexona is an Australian deodorant and antiperspirant brand owned by the British-Dutch company Unilever.. While marketed under the Rexona name in most countries, it is known as Rexena (Japanese: レセナ; Korean: 레세나) in Japan and South Korea, Sure in the United Kingdom, Ireland, and India, Shield in South Africa, and Degree in the United States and Canada.
In 1990 Helene Curtis introduced the Degree antiperspirant, at that time the company's most successful new product launch. With a formula activated as body heat rises, and aided by a $50 million advertising campaign, Degree quickly found a large share of the market, achieving the company's market share goal for the brand's first year in only ...
In the 2010s, under the leadership of Paul Polman, the company gradually shifted its focus towards health and beauty brands and away from food brands that showed slow growth. [ 6 ] Unilever has a primary listing on the London Stock Exchange and a secondary listing on the Euronext Amsterdam , and is a constituent of the FTSE 100 Index and the ...
The brand name "361°" was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity. Since 2009, the brand's slogan has been "One Love". 361 Degrees International Limited was listed on the Hong Kong Stock Exchange on 30 June ...
On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [17] On 16 January 2014, Unilever Philippines sold the Royal pasta brand to Philippine company RFM Corporation for around Php 2.1 ...
Ore-Ida created the original Tater Tot and owns the trademark, so I expected the brand to set the standard for the rest of the potato-based snacks. I cooked them in the oven at 425 degrees for 25 ...
[24] [25] Then, Canada's Trilogy International Partners sold its 63% stake to a new entity in which Trilogy International owns a 51% stake. [36] Later, in mid-2017, Tesbrit BV was allowed to purchase up to a 49.9% stake in 2degrees. [36] In August 2018, CEO Stewart Sherriff announced his retirement from 2degrees. [37]
ThermaCare brand heat wraps sold to medical company Wyeth in 2008; Thrill a peach-scented brand of dishwashing liquid, discontinued after 1976. Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990; Victor shortening; Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015; Wella, Clairol, CoverGirl Makeup sold to Coty ...