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The halo effect is a perception distortion (or cognitive bias) that affects the way people interpret the information about someone with whom they have formed a positive gestalt. [11] An example of the halo effect is when a person finds out someone they have formed a positive gestalt with has cheated on their taxes.
Belief bias, an effect where someone's evaluation of the logical strength of an argument is biased by the believability of the conclusion. [88] Illusory truth effect, the tendency to believe that a statement is true if it is easier to process, or if it has been stated multiple times, regardless of its actual veracity.
The Cognitive Bias Codex. A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. [1] Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world.
Cognitive biases explain why even though human brains are capable of great things, they can equally trip us up.
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The name halo effect is based on the concept of the saint's halo, and is a specific type of confirmation bias, wherein positive sentiments in one area cause questionable or unknown characteristics to be seen positively. If the observer likes one aspect of something, they will have a positive predisposition toward everything about it.
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The halo effect is what forms patterns for individuals, [13] the halo effect being classified as a cognitive bias which occurs during impression formation. [51] The halo effect can also be altered by physical characteristics, social status and many other characteristics. [52]