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In 1998, General Motors (GM) purchased the brand name from AM General and marketed three vehicles: the original Hummer H1, based on the military Humvee, as well as the new H2 and H3 models that were based on smaller, civilian-market GM platforms. By 2008, Hummer's viability in the economic downturn was questioned.
The GMC Hummer EV originates from the discontinued Hummer brand that was founded by AM General, the manufacturer of the original HUMVEE light military vehicle that was later adapted to civilian spec and sold to the public as the Hummer H1. In 1999, General Motors purchased the rights to the Hummer name and began marketing it as a full-fledged ...
In 1992, AM General began marketing the HMMWV to the civilian market under the Hummer brand. In 1999, GM acquired the rights to the brand and continued production of the original civilian Hummer as the H1 until June 2006. [12] In 2002, the Hummer H2 went on the market, and was produced until January 2009. It was designed and marketed by GM, and ...
General Motors' (GM) latest EV-Hummer to be on sale by 2022, which will be sold in small volumes as a rugged, jeep-like pickup truck appealing to off-road pursuits.
A day after filing for bankruptcy protection, General Motors has announced a preliminary deal to sell its Hummer brand that is expected to save more than 3,000 U.S. jobs. After several hours of ...
The first key area is GM standing up dozens of new EV models over the next five years, such as the looming Silverado pickup truck, in an effort to reach $50 billion in sales by 2025 from the category.
The Hummer H3 is an off-road vehicle that was produced from 2005 to 2010 by General Motors. The smallest model of the Hummer lineup, it was offered as a 5-door SUV or a 4-door pickup truck known as the H3T. Unlike the larger H1 and H2 models, the H3 was not developed by AM General.
The civilian version of the Humvee, marketed as the Hummer, went on sale in 1992. [5] [8] The interior was largely influenced by semi-trucks. Under a 1999 deal, General Motors bought marketing rights to the Hummer name, began marketing Hummer-branded vehicles designed by GM, and rebadged the original version built by AM General as the Hummer H1 ...