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The Michael L. Printz Award is an American Library Association literary award that annually recognizes the "best book written for teens, based entirely on its literary merit". It is sponsored by Booklist magazine; administered by the ALA's young-adult division, the Young Adult Library Services Association (YALSA); and named for the Topeka ...
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
Real-Time Marketing and PR:How to Instantly Engage Your Market, Connect With Your Customers, and Create Products that Grow Your Business Now draws on Scott's earlier career as an up-to-the-second Wall Street trader, this book highlights how the timely creation of heart felt content can be more important than polished pieces with their long lead ...
"Thinking, Fast and Slow," a New York Times bestseller and winner of the National Academy of Sciences Best Book Award in 2012, is another must-read for young professionals.
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Many publishers have lists of best books, defined by their own criteria.This article enumerates some lists for which there are fuller articles. Among them, Science Fiction: The 100 Best Novels (Xanadu, 1985) and Modern Fantasy: The 100 Best Novels (Grafton, 1988) are collections of 100 short essays by a single author, David Pringle, with moderately long critical introductory chapters also by ...
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