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In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...
Books about or featuring the environment as a prominent theme have proliferated especially since the middle of the twentieth century. The rise of environmental science , which has encouraged interdisciplinary approaches to studying the environment, and the environmental movement , which has increased public and political awareness of humanity's ...
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. [1] He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, [2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 ...
The Stork and The Plow: The Equity Answer to the Human Dilemma (co-authored) Paul R. Ehrlich: M: 1932– Human overpopulation: Ecoscience: Population, Resources, Environment (co-authored) Daniel C. Esty: M: Environment of Connecticut: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive ...
The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success—and How You Can Too by Andrew W. Savitz and Karl Weber; The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) by Bob Willard, New Society Publishers ISBN 978-0-86571-451-9
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In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.