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  2. List of environmental books - Wikipedia

    en.wikipedia.org/wiki/List_of_environmental_books

    Books about or featuring the environment as a prominent theme have proliferated especially since the middle of the twentieth century. The rise of environmental science , which has encouraged interdisciplinary approaches to studying the environment, and the environmental movement , which has increased public and political awareness of humanity's ...

  3. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...

  4. List of climate change books - Wikipedia

    en.wikipedia.org/wiki/List_of_climate_change_books

    The End of Energy Obesity: Breaking Today's Energy Addiction for a Prosperous and Secure Tomorrow: Energy: oil prices, economic growth, environmental law, renewable energy, and global recession: Peter Tertzakian: 2009: The End of Nature: Global warming: human manipulation of natural forces: Bill McKibben: 1989: ISBN 0-8129-7608-8

  5. List of American non-fiction environmental writers - Wikipedia

    en.wikipedia.org/wiki/List_of_American_non...

    The Stork and The Plow: The Equity Answer to the Human Dilemma (co-authored) Paul R. Ehrlich: M: 1932– Human overpopulation: Ecoscience: Population, Resources, Environment (co-authored) Daniel C. Esty: M: Environment of Connecticut: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive ...

  6. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    A reactor has no proactive strategy, often reacting to events as they occur, or alternatively they may have a defined strategy and organizational structure which are no longer appropriate for their commercial environment. Such businesses respond only when they are forced to by macro environmental pressures. This is the least effective of the ...

  7. Green marketing - Wikipedia

    en.wikipedia.org/wiki/Green_marketing

    Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

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  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

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