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The Viet Cong Motivation and Morale Project was a series of studies done by the American research institute RAND from late 1964 through the end of 1968. [1] The project interviewed Viet Cong prisoners and defectors with the intention of better understanding the motivating factors and assessing morale of the insurgency during the Vietnam War.
Research in this area suggests that parents and educators should rely on intrinsic motivation and preserve feelings of autonomy and competence as much as possible. [15] When the task is unattractive and intrinsic motivation is insufficient (e.g., household chores), then extrinsic rewards are useful to provide incentives for behavior.
In a famous study of women's achievement in college science by Miyake et al., values affirmation was successful in reducing the differences between male and female academic achievement in college-level introductory physics classes, and it has been particularly effective at combating the psychological phenomenon known as stereotype threat.
Avolition or amotivation, as a symptom of various forms of psychopathology, is the decrease in the ability to initiate and persist in self-directed purposeful activities. [1] [2] Such activities that appear to be neglected usually include routine activities, including hobbies, going to work or school, and most notably, engaging in social activities.
Drive: The Surprising Truth About What Motivates Us is a non-fiction book written by Daniel Pink.The book was published in 2009 by Riverhead Hardcover.It argues that human motivation is largely intrinsic and that the aspects of this motivation can be divided into autonomy, mastery, and purpose. [1]
In 1963, Milgram submitted the results of his obedience experiments in the article "Behavioral Study of Obedience". In the ensuing controversy, the American Psychological Association held up his application for membership for a year because of questions about the ethics of his work, but eventually did grant him full membership.
Researcher, Tracy Micciche, conducted a study on 21, 23, and 24-year-old college students, with the 22-year-olds being the control group. Participants were told that they would receive better parking for an extra $50. [13] The study used three different versions explaining the $50 for parking. [13] One version used Monroe's motivated sequence. [13]
Tyerman was an undergraduate at New College, Oxford, and was awarded a first-class Bachelor of Arts degree in 1974; he lectured at the University of York between 1976 and 1977, before returning to the University of Oxford as a research fellow at Queen's College (1977–82); in 1981, he was awarded a doctor of philosophy degree and won the Royal Historical Society's Alexander Prize Medal.