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The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
In contemporary social psychology, deindividuation refers to a diminishing of one's sense of individuality that occurs with behavior disjointed from personal or social standards of conduct. For example, someone who is an anonymous member of a mob will be more likely to act violently toward a police officer than a known individual. In one sense ...
The Proteus effect describes a phenomenon in which the behavior of an individual, within virtual worlds, is changed by the characteristics of their avatar.This change is due to the individual's knowledge about the behaviors that other users who are part of that virtual environment typically associate with those characteristics.
Group psychology can also influence behaviour positively; in the event that one bystander takes responsibility for the situation and takes specific action, other bystanders are more likely to follow course. This is a positive example of the usually-pejorative herd mentality.
A loss of self is sometimes referred to using the alternative term deindividuation. Further, although the term depersonalization has been used in clinical psychology to describe a type of disordered experience, this is completely different from depersonalization in the sense intended by self-categorization theory authors.
They argue that traditional perspectives ignore participants' everyday understanding of media use and media characteristics by relying on an individualistic and cognitive framework. The social identity model of deindividuation effects model totally disregards identity construction in daily communication activities like talk, text & email.
Figure 1. The explanatory profiles of social identity and self-categorization theories. "Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals.
The Elephant in the Brain: Hidden Motives in Everyday Life is a 2018 nonfiction book by Kevin Simler and Robin Hanson. Simler is a writer and software engineer, while Hanson is an associate professor of economics at George Mason University. The book explores self-deception and hidden motives in human behaviour.