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Graphic design has been practiced in various forms throughout history; in fact, good examples of graphic design date back to manuscripts from ancient China, Egypt, and Greece. As printing and book production developed in the 15th century, advances in graphic design continued over the subsequent centuries, with composers or typographers often ...
Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with 50% leading: Typography is the art and technique of setting written subject matter in type using a combination of ...
In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...
The development of design methods has been closely associated with prescriptions for a systematic process of designing. These process models usually comprise a number of phases or stages, beginning with a statement or recognition of a problem or a need for a new design and culminating in a finalised solution proposal.
Graphic Design – process of visual communication and problem-solving through the use of typography, photography, and illustration. Printing – process of reproducing text and images using a master form or template. Bookbinding – process of physically assembling a book of codex format from an ordered stack of paper sheets and bound together.
Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page. A page layout may or may not stay within those ...
Colors also have value; for example, yellow has a high value while blue and red have a low value. If you take a black and white picture of a colorful scene, all you are left with are the values. This important element of design, especially in painting and drawing, allows the artist to create the illusion of light through value contrast. [6]
The process is characterized by the alternation of divergent and convergent thinking, typical of design thinking process. To achieve divergent thinking, it may be important to have a diverse group of people involved in the process. Design teams typically begin with a structured brainstorming process of "thinking outside the box". Convergent ...