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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Johnny Paste (performed by Allan Trautman) is a large muscular tube of toothpaste who is another one of Timmy's friends. He is well-meaning, but not all that bright. Mr. Wisdom (performed by Phil Baron) is an old wisdom tooth who lives up on Wisdom Mountain. He gives advice to Timmy and his friends when they need it.
As of 1989, the toothpaste held a 75% market share in Taiwan, 50% in Singapore, 30% in Malaysia and Hong Kong and 20% in Thailand. [14] As of late 2018, Darlie is one of the bestselling toothpaste brands in its target market areas, with market shares ranging from 10 to 30 percent.
The Macleans company scored a major takeover after Woolworths stocked it in the early 1930s (as the company only sold Colgate toothpaste previously). In 1938, Macleans was purchased by Beecham Group. [5] In 1987, GlaxoSmithKline introduced an antibacterial agent into the Macleans toothpaste, being the first to do so.
Colgate-Palmolive Co CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product "vital ...
About the Technivorm Moccamaster coffee maker. The Technivorm Moccamaster has been around since the 1960s, and the brand’s commitment to quality hasn’t wavered since then.
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
The British chef has built up a massive following on social media — with 18.5 million followers on Instagram and 40.9 million on TikTok — through a similar approach: reacting to users ...