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The company was founded in 1999 by brother and sister, Ahmed Rahim and Reem Hassani. The founders named the company "Numi" after the citrusy, Middle Eastern dried lime tea they drank as children growing up in Iraq. The name Numi is derived from the Arabic word for citrus. [1] [2] The J.M. Smucker Company holds a minority stake in Numi. [3]
Loomi tea is made by seeding the dried limes (noomi Basra) where they are cracked into several pieces, or just pricked, and their peels are simmered in water for 15 to 30 minutes until boiled. Afterwards, they are drained and the tea is sweetened with sugar. At times, honey may be preferred instead and saffron threads may also be added. [2]
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
In the tea industry, tea leaf grading is the process of evaluating products based on the quality and condition of the tea leaves themselves. The highest grades for Western and South Asian teas are referred to as "orange pekoe" (abbreviated as "OP"), and the lowest as " fannings " or "dust".
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Pu'er is the pinyin romanization of the Mandarin pronunciation of Chinese 普洱. Pu-erh is a variant of the Wade-Giles romanization (properly p‘u-êrh) of the same name.In Hong Kong, the same Chinese characters are read as Bo-lei, and this is therefore a common alternative English term for this tea.
David Lee Hoffman is a self-promoted 'tea guru' and was as a vocal importer and public promoter of Chinese teas to the West, particularly puer teas.In the early 1970s he began importing puer teas in the from Nepal, and eventually ventured into remote regions in China to seek out the fine, rare, and wild teas.
Gunpowder tea (Chinese: 珠 茶; pinyin: zhū chá; lit. 'pearl tea'; pronounced [ʈʂú ʈʂʰǎ]) is a form of tea in which each leaf has been individually rolled into a small pellet. Its English name comes either from some resemblance of the pellets to gunpowder , or from a phrase in Chinese that phonetically resembles the word "gunpowder".
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