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A few months later Optiva Corporation changed its name to Philips Oral Healthcare, Inc. By the end of 2001, Sonicare had become the number-one selling rechargeable power toothbrush in the United States. [11] In 2003, to improve Philips brand recognition in the US, Philips rebranded the Sonicare toothbrush as "Philips Sonicare".
Gerard Philips (1858–1942), founder. The Philips Company was founded in 1891, by Dutch entrepreneur Gerard Philips and his father Frederik Philips. Frederik, a banker based in Zaltbommel, financed the purchase and setup of an empty factory building in Eindhoven, where the company started the production of carbon-filament lamps and other electro-technical products in 1892.
Clarisonic was founded by David Giuliani, Robb Akridge, Steve Meginniss, Ward Harris, and Ken Pilcher in 2000. Giuliani, Clarisonic's CEO, is the former co-founder and CEO of Optiva, which developed the Sonicare line of toothbrushes. Giuliani sold Optiva to Philips Oral Healthcare in 2000. [3]
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Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
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