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In June 2011, Affliction sponsored a photo contest in which the prize was a custom Harley-Davidson worth $25,000 or $12,000. These motorcycles were: A men's 2010 Harley-Davidson Softail ‘crossbones’ American Customs Harley-Davidson customized Motorcycle with 1584 Twin cam 96B counterbalanced engine – worth about $25,000 after customizations.
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States.Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles. [3]
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
Wolverine World Wide, Inc. or Wolverine Worldwide, is a publicly traded American footwear manufacturer based in Rockford, Michigan.The shoemaker is known for its eponymous brand, Wolverine Boots and Shoes, as well as other brands, such as Hush Puppies, Chaco, and Merrell.
The emergence of the Harley's Ownership Group or HOG was an opportunity for motorcycle enthusiasts to share their experiences and passion, which turned them into a lifestyle brand. This cult brand is a textbook example of guerrilla marketing. Harley-Davidson benefited from word-of-mouth advertising and relied on low-cost dealership promotions.
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