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  2. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. [1] Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their ...

  3. Buy Till you Die - Wikipedia

    en.wikipedia.org/wiki/Buy_Till_you_Die

    The goal is typically to model and forecast customer lifetime value. BTYD models all jointly model two processes: (1) a repeat purchase process, that explains how frequently customers make purchases while they are still "alive"; and (2) a dropout process, which models how likely a customer is to churn in any given time period. [2] [3]

  4. Customer Profitability Analysis - Wikipedia

    en.wikipedia.org/wiki/Customer_Profitability...

    Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately. CPA can be applied at the individual customer level (more time ...

  5. The Customer Lifetime Value Equation: Will It Pay Off for ...

    www.aol.com/news/2011-12-11-the-customer...

    The principle underlying these moves is customer lifetime value, a marketing formula based on the idea of spending money up front, and sacrificing initial profits, to gain customers whose loyalty ...

  6. What is Customer Lifetime Value? - AOL

    www.aol.com/news/customer-lifetime-value...

    For premium support please call: 800-290-4726 more ways to reach us

  7. Customer equity - Wikipedia

    en.wikipedia.org/wiki/Customer_equity

    Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer base.

  8. Better Artificial Intelligence (AI) Stock: Zoom Video ... - AOL

    www.aol.com/better-artificial-intelligence-ai...

    TWLO Revenue Estimates for Current Fiscal Year Chart. ... Twilio's AI offerings are helping its clients reduce their customer acquisition costs and improve customer lifetime value. Given that ...

  9. Customer profitability - Wikipedia

    en.wikipedia.org/wiki/Customer_profitability

    Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, "a profitable customer is a person, household ...

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