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The Matador was one of two new models produced by Dodge in 1960 when the marque dropped its long-running Coronet, Custom, Custom Royal, and Lancer models. [2] Sharing the same newly engineered unibody platform as the slightly smaller Dodge Dart, the Matador was designated Dodge's full-size base trim vehicle, with the Dodge Polara becoming the make's full-sized premium model. [3]
The Dodge Polara is an automobile introduced in the United States for the 1960 model year as Dodge's top-of-the-line full-size car.After the introduction of the Dodge Custom 880 in 1962, the Polara nameplate designated a step below the full-sized best-trimmed Dodge model; the Polara that year had been downsized to what was in effect intermediate, or mid-size status.
The Dodge Coronet is an automobile that was marketed by Dodge in seven generations, and shared nameplates with the same bodyshell with varying levels of equipment installed. Introduced as a full-size car in 1949, it was the division's highest trim line and moved to the lowest level starting in 1955 through 1959.
The first Dodge Darts were introduced for the 1960 model year. They were downsized large cars developed to replace Plymouths in the standard, low-priced car segment for the Dodge dealer network. Dodge dealers had been selling Plymouths since 1930, but divisional restructuring took the Plymouth brand away from the Dodge dealer network.
1956 Dodge Custom Royal Lancer. Dodge used the Lancer name from 1955 until 1959 to designate the two- and four-door hardtop (no B-pillar) models in the full-sized Coronet, Royal, and Custom Royal lines. The Custom Royal Lancer was a hardtop only and top-of-the-line model for Dodge in 1959.
1965 Dodge Charger II Show Car. During the early 1960s, automakers were exploring new ideas in the personal luxury and specialty car segments. Chrysler, slow to enter the specialty car market, selected their Dodge Division to enter the marketplace with a mid-size B-bodied sporty car to fit between the "pony car" Ford Mustang and "personal luxury" Ford Thunderbird. [1]
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Dodge pioneered the extended-cab pickup with the introduction of the Club Cab for 1973. Available with either a 6.5 ft (2.0 m) or 8 ft (2.4 m) Sweptline bed, the Club Cab was a two-door cab with small rear windows which had more space behind the seats than the standard cab, but was not as long as the four-door crew cab.