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  2. Decoy effect - Wikipedia

    en.wikipedia.org/wiki/Decoy_effect

    Adding a decoy may affect consumer preference. In marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. [1]

  3. Butterfly (options) - Wikipedia

    en.wikipedia.org/wiki/Butterfly_(options)

    A long butterfly options strategy consists of the following options: Long 1 call with a strike price of (X − a) Short 2 calls with a strike price of X; Long 1 call with a strike price of (X + a) where X = the spot price (i.e. current market price of underlying) and a > 0. Using put–call parity a long butterfly can also be created as follows:

  4. Options strategy - Wikipedia

    en.wikipedia.org/wiki/Options_strategy

    Selling a Bearish option is also another type of strategy that gives the trader a "credit". This does require a margin account. The most bearish of options trading strategies is the simple put buying or selling strategy utilized by most options traders. The market can make steep downward moves.

  5. Understanding futures vs. options: Which is better for you? - AOL

    www.aol.com/finance/understanding-futures-vs...

    An option buyer will pay what’s called a premium to the option seller in exchange for the option. One option is called a contract, and it represents 100 shares of the underlying stock.

  6. What is options trading? A basic overview - AOL

    www.aol.com/finance/options-trading-basic...

    Here’s how options work, the benefits and risks of options and how to start trading options. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us ...

  7. Put options: What they are, how they work and how to buy and ...

    www.aol.com/finance/put-options-learn-basics...

    For premium support please call: 800-290-4726 more ways to reach us

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  9. The Safer Way to Use Options - AOL

    www.aol.com/2014/01/20/the-safer-way-to-use-options

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