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Brisbane advertising agency CumminsNitro was awarded three top awards at the Cannes International Advertising Festival. [12] [13] [14] The campaign was acknowledged as very successful. [15] BBC Television made a one-hour documentary about the final stages of the campaign which was directed by Agnieszka Piotrowska.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
In 1906, Ayer was commissioned by the Mutual Life Insurance Company of New York to create an advertising campaign for AT&T Corp. Ayer's successful campaign began with the AT&T ad Twenty million voices, appearing in June, with four more appearing in the following months. Due to the campaign's success, AT&T made Ayer its main advertising agency. [10]
Unless your name is Coca-Cola, which sells its products in all but two countries around the globe, or you are the sprout from which nearly all technological innovation over the past decade has ...
Successful advertising uses a variety of tricks and techniques to influence the consumer. They evoke positive memories US companies spend around $170 Billion on advertising yearly, so they seem to ...
The most popular variant of the Think Small advertisement features a bare background, with only the VW Beetle in view to shift the reader's focus to the vehicle immediately. Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone.
Television advertising is one of the most expensive types of advertising; networks charge large amounts for commercial airtime during popular events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television – with an audience of over 108 million and studies showing that 50% of ...
Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Briggs, Rex, Stuart, Greg, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (2006) Kaplan Business. ISBN 1-4195-8433-2