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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
For example, in UK, people speak of "Crown property" meaning property belonging to the State. Similarly: "The White House had no comment to make." Minor premise – statement in an argument. Moral reasoning – reasoning employed in rhetoric that determines a conclusion based on evidence; used in issues of ethics, religion, economics, and politics.
logos λόγος: reason, explanation, word, argument. Also, the ordering principle in the kosmos. logos spermatikos λόγος σπερματικός: the generative principle of the Universe which creates and takes back all things.
For Plato, every logos was either true or false and in a logos, names included rhema which denotes actions and onoma a mark set on those who do the actions. [3] Aristotle identified three components as central to the proposition: onoma, rhema and logos. These terms are translated differently depending on the context of the discussion—grammar ...
Comparative rhetoric is a practice and methodology that developed in the late twentieth century to broaden the study of rhetoric beyond the dominant rhetorical tradition that has been constructed and shaped in western Europe and the U.S. [130] [131] As a research practice, comparative rhetoric studies past and present cultures across the globe ...
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]