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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
A pair of Nike Air Jordan 1 sneakers. Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear. They were popularized by companies such as Converse, Nike and Spalding in the mid 20th century. Like other ...
Another of Taylor's promotional tools was the annual Converse Basketball Yearbook, which he developed in 1922 and was enlarged in 1929. [1] The yearbook commemorated the best players, trainers, teams and the greatest moments of the sport, as well as providing good publicity for Taylor's clinics and the Converse company's All Star basketball ...
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
He is often accompanied by his dog "K-9", and sometimes by other creatures: One gag, first used in Hare-Way to the Stars (1958), involved candy-sized "Instant Martians" that become full-size upon addition of drops of water. Marvin wears a Roman soldier's uniform, with basketball shoes resembling the Chuck Taylor All-Stars brand. The helmet and ...
Major brands such as Converse, Adidas, and Nike used celebrity endorsements from Chuck Taylor, Michael Jordan, Lionel Messi, and others to promote their products. Fashion houses periodically prompted new trends in women's and high-end fashion. In particular, while working for Christian Dior, Roger Vivier popularized the stiletto heel in 1954.
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