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From generating awareness for your business to potentially boosting sales, adding your small business to the Small Business Saturday map can offer many benefits at no cost to you. — Getty Images ...
Small Business Saturday is a marketing initiative created and promoted by American Express to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so it falls between November 24 and November 30.
Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses. The concept was founded by American ...
— Getty Images/Halfpoint. Why it matters: Small Business Saturday is an important day for independent businesses, not just for driving sales but for connecting with new and existing customers.
A small business advocate is reminding consumers to shop local for Small Business Saturday. Black Friday deals have already started in some places with online stores offering their own savings.
The federal Small Business Administration has helped sponsor it since 2011 and nearly $18 billion was spent at independent retailers, restaurants, and bars across the nation in 2022 on Small ...
Small Business Saturday is a popular shopping event that falls between Black Friday and Cyber Monday, aimed at encouraging shoppers to support local and small businesses.
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