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Cultural code refers to several related concepts about the body of shared practices, expectations and conventions specific to a given domain of a culture. Under one interpretation, a cultural code is seen as defining a set of images that are associated with a particular group of stereotypes in our minds.
1. "Speech Codes Theory does not account for manifestations of power in discourse. This is a matter of omission in the theoretical assumptions, methodological framework, and examination of fieldwork materials. 2. Speech Codes Theory treats culture as overly deterministic. A corollary to this is that it reifies culture as a static entity." [3]
Cultural literacy is a term coined by American educator and literary critic E. D. Hirsch, referring to the ability to understand and participate fluently in a given culture. Cultural literacy is an analogy to literacy proper (the ability to read and write letters).
Postmodern narratives will often deliberately disturb the formulaic expectations such cultural codes provide, [20] pointing thereby to a possible revision of the social code. [21] In communication and strategic communication, a master narrative (or metanarrative) is a "transhistorical narrative that is deeply embedded in a particular culture". [22]
Cultural studies arose in the 1970s and 1980s as a way of empowering otherwise disenfranchised voices: those who did not follow common or accepted political or social norms. It is a way of challenging an established power by investigating issues of "multiculturalism, the politics of literacy, and the implications of race, class, and gender". [ 2 ]
An 'etic' account is a description of a behavior or belief by a social analyst or scientific observer (a student or scholar of anthropology or sociology, for example), in terms that can be applied across cultures; that is, an etic account attempts to be 'culturally neutral', limiting any ethnocentric, political or cultural bias or alienation by ...
Cultural schema theory is a cognitive theory that explains how people organize and process information about events and objects in their cultural environment. [1] According to the theory, individuals rely on schemas, or mental frameworks, to understand and make sense of the world around them.
A good example of branding according to cultural code is Disney's international theme park business. Disney fits well with Japan's cultural code because the Japanese value "cuteness", politeness, and gift-giving as part of their culture code; Tokyo Disneyland sells the most souvenirs of any Disney theme park. In contrast, Disneyland Paris ...