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Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
Beats by Dre Wireless Headphones. Beats by Dre became such a standout superstar in the headphones space that Apple bought Beats Music and Beats Electronics for $3 billion in 2014.
Beats by Dr. Dre. Beats Studio3 Wireless Noise Cancelling Headphones with Apple W1 Headphone Chip- Matte Black. $159 $300 Save $141. Whether you're at the gym or working on a video editing project ...
According to analyst firm NPD Group, the Beats brand that Monster distributed exclusively grew to own 53 percent of a $1 billion headphones market. [24] [28] A 51 percent interest in Beats was sold to HTC in August 2011. [29] At the end of the five-year agreement between Monster and Dr. Dre in 2012, Dre decided not to renew.
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