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Meredith Corp., the publisher of People, InStyle and Food & Wine, is offering free media and marketing consultation services to Black, indigenous, people of color and LGBTQ majority-owned small ...
Her goals include working with the board to formalize a strategic plan, securing the funds to hire a social media/marketing person, holding more events and workshops, and arranging meetings to ...
Multicultural marketing did not increase in general society until the late 1960s where the potential of the ethnic market was first addressed. (Rugimbana & Nwankwo, 2003). Since then, multicultural marketing has slowly developed and the 1990s hit a peak when businesses began to recognize the value of targeting the ethnic market.
The murder of George Floyd sparked a wave of activism for the Black Lives Matter movement that renewed calls for social justice reform and the end of systemic racism, and included declarations of support from various corporations; [2] [3] according to TIME Magazine, James wanted to "find a way that companies could make a tangible change," and "from there, the 15 Percent Pledge was born."
Diverse- and women-owned business enterprises are among the fastest-growing segments of the U.S. economy. Diverse-owned businesses generated an estimated $495 billion in annual revenue in 1997 [5] and employed nearly 4 million workers, while women-owned firms employed about 19 million people [6] and generated $2.5 trillion in annual sales.
Over the past five years, minority-owned firms were more likely to use personal savings to cover business expenses than other sources of funding Federal small business grants for minorities 1.
For example, African American-owned businesses comprise 2.3% of businesses in 2022 even though African Americans are 14.2% of the American population. [1] One explanation for this discrepancy is the history and persistence of discriminatory economic practices that result in a disparity in credit scores between white Americans and minority ...
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