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"Confianza" (mixture of familiarity and trust) is especially evident in the phrase "abuso de confianza" (abuse of trust), which is the presumption of a relationship beyond the expectation of the other person. It is another of network of subtle, implicit, unstated relational expectations characteristic of the Latin cultures.
The company was founded in 2013 in Mexico City by Jorge del Villar, Adolfo Cano and Luis Enríquez. [3] It started as a community on Facebook under the name “Cultura Colectiva”. [6] They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016. [7]