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LeadGenius is a privately held software as a service, marketing automation, and demand generation startup located in Berkeley, California. [1] The company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads. [2]
Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
Microsoft Dynamics 365 Business Central (formerly Microsoft Dynamics NAV) – ERP and CRM software-as-a-service product meant for small and mid-sized businesses. Integrating both Dynamics NAV and Dynamics CRM features, consisting of the following modules: for Financials and Operations, for Sales Professionals, for Marketing.
Leadspace is a software as a service (SaaS) Data Science Company that provides a B2B Customer Data Platform. The company's products unifies multiple data sources, 1st party and 3rd party sources from social media, contact databases and customer relationship management systems and Marketing Automation platforms.
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