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Coverage in the first decade of the 21st century revolved around two major storylines: NBC became the sole U.S. rights holder for the Olympic Games for the entire decade and beyond. The network boasted of being "America's Olympic Network" as it made the longest and most expensive commitment ever since the Olympics were first presented on TV.
The BBC provided television and radio coverage of the winter Olympics in the UK - the TV coverage was presented mainly by Grandstand regulars such as Hazel Irvine and Clare Balding. Most of the coverage was shown on BBC Two , with some on BBC One , and there was also BBC Red Button for Freeview , Satellite and Cable (digital TV) viewers.
The title card for the ABC Olympic Games coverage. Note the integration of the network logo into the Olympic symbol. The Olympic Games aired in the United States on the broadcast network ABC during the 1960s to the 1980s. ABC first televised the Winter Olympic Games in 1964, [1] and the Summer Olympic Games in 1968. [2]
NBC Olympics is the commercial name for the NBC Sports-produced broadcasts of the Summer and Winter Olympic Games as shown in the United States on NBCUniversal platforms. They include the NBC broadcast network and many of the company's cable networks; Spanish language network Telemundo; and streaming on the NBC Sports app, NBCOlympics.com, and Peacock.
The event in Squaw Valley was the last time CBS would carry a Winter Olympics until 1992. Later that year, CBS aired the 1960 Summer Olympics from Rome, the only time that CBS has ever televised a Summer Games event. CBS carried about 20 hours of coverage of such events as track and field and swimming. [4]
The media company paid $7.65 billion to extend its U.S. broadcast rights for the Olympics through 2032. NBCUniversal to air 7,000 hours of Olympics coverage, as pandemic worries continue Skip to ...
Keith Jackson was also involved in ABC's coverage of the 1972 Summer Olympics and continued to contribute even when the attack by Palestinian terrorists transformed the coverage from that of a typical sporting event to a greater international and historical news event. [168] In all, he covered a total of 10 Summer and Winter Olympic Games. [169]
A cameraman from the Olympic Broadcasting Services covering the men's 10 kilometre marathon swim at the 2012 Olympic Games in the Serpentine at Hyde Park. The broadcasting of sports events (also known as a sportscast) is the live coverage of sports as a television program, on radio, and other broadcasting media.
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