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Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models.
For example, a film may be received as a comedy by some viewers, while others might perceive it as a tragedy, depending on their own experiences and cultural backgrounds. Reception theory further highlights the complex nature of media consumption, as audiences are not passive recipients but active participants in the construction of meaning.
How things are circulated influences how audience members will receive the message and put it to use. According to Philip Elliott the audience is both the "source" and the "receiver" of the television message. For example, circulation and reception of a media message are incorporated in the production process through numerous "feedbacks."
The Media Group at the CCCS selected the BBC television current affairs programme Nationwide to study the encoding/decoding model, a part of reception theory, developed by Stuart Hall. This study was concerned with "the programme's distinctive ideological themes and with the particular ways in which Nationwide addressed the viewer". [1]
Reader-response criticism is a school of literary theory that focuses on the reader (or "audience") and their experience of a literary work, in contrast to other schools and theories that focus attention primarily on the author, content, or form of the work.
For example, analyses of quality television, such as Cathy Come Home and Twin Peaks, have attracted the interests of researchers for their cinematic qualities. However, television studies can also incorporate the study of television viewing and how audiences make meaning from texts, which is commonly known as audience theory or reception theory.
Media literacy applies to different types of media, [2] and is seen as an important skill for work, life, and citizenship. [1] Examples of media literacy include reflecting on one's media choices, [3] identifying sponsored content, [4] recognizing stereotypes, [5] analyzing propaganda [6] and discussing the benefits, risks, and harms of media ...
"Horizon of expectation" (German: Erwartungshorizont) is a term fundamental to German academic Hans Robert Jauss's reception theory.The concept is a component of his theory of literary history where his intention is to minimise the gulf between the schools of literature and history which have previously relegated the reader to play only a minor role in the interpretation of literature. [1]