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Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .
Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. [37] In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
Google Cloud Platform (GCP) is a suite of cloud computing services offered by Google that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools. [4]
Initially, Google Data Studio and Looker operated as separate products within Google. Google Data Studio's offering was a simple, low-cost, and easy way to connect data sources and create dashboards, [11] while Looker offered a more enterprise-focused solution with robust support for transformations and permissions. [12] In October 2022 ...
A data product is a computer application that takes data inputs and generates outputs, feeding them back into the environment. [41] It may be based on a model or algorithm. For instance, an application that analyzes data about customer purchase history, and uses the results to recommend other purchases the customer might enjoy. [42] [13]
Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [39] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [40]
The Google Data APIs [2] allow programmers to create applications that read and write data from Google services. Currently, these include APIs for Google Apps, Google Analytics, Blogger, Google Base, Google Book Search, Google Calendar, Google Code Search, Google Earth, Google Spreadsheets and Google Notebook.
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