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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Airfares are mostly high this summer, but Southwest Airlines just announced some deals to help you get away for as little as $59 one-way.
Previously, Southwest tickets had to be purchased using all cash or exclusively points. Clarkson said A-List Preferred members will also be entitled to up to two free alcoholic drinks per flight.
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Southwest Airlines will give customers a flexibility boost but also restrict a popular fare add-on as changes roll out. Southwest Airlines begins free same-day standby for all tickets, limits ...
The U.S. Department of Transportation coined the term in 1993, to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, [1] or by another airline's similar activity. The Southwest Effect was said to have three elements: The new-entrant airline increased supply and offered lower prices.
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