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The segment was so popular he expanded it and the following year launched Josh Earl vs. the Australian Women's Weekly Children's Birthday Cake Book, [17] a show that continued through to 2015. [18] In 2016 all 107 cakes were baked and sold for a Canberra charity to raise money to support women with post-and ante-natal depression.
In 1959, Fulton told readers she used Sellotape "each week for sticking my hundreds of recipe clippings into reference books". [10] Prospective buyers of Woman's Day magazine in July 1964 were promised an "8-page liftout" from Fulton, who was known for her Tuesday cookery class at Sydney's Bistro. [11]
She helped produce nine cookbooks over four years, and organised the magazine's food testing and photography. She worked on the original Australian Women's Weekly Cookbook published in 1970, [11] one of her contributions was having prepared the Savoury lamb casserole featured on the front of the book jacket. [11] [12]
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The Australian Women's Weekly, sometimes known simply as The Weekly, is an Australian monthly women's magazine published by Are Media in Sydney and founded in 1933. [2] [3] For many years it was the number one magazine in Australia before being outsold by the Australian edition of Better Homes and Gardens in 2014. [4]
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Woman's Day is published weekly by Bauer Media Pty Limited and is headquartered in Sydney. [9] Aimed at women aged 25 to 54, [10] it includes news, gossip, interviews, lifestyle and recipes. Sales figures, readership and advertising revenue have fallen significantly, down from 405,000 weekly sales in 2010 to 330,000 in March 2014. [11]