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Initially, Google Data Studio and Looker operated as separate products within Google. Google Data Studio's offering was a simple, low-cost, and easy way to connect data sources and create dashboards, [11] while Looker offered a more enterprise-focused solution with robust support for transformations and permissions. [12]
Looker Data Sciences, Inc. is an American computer software company headquartered in Santa Cruz, California. It was acquired by Google in 2019 and is now part of the Google Cloud Platform . Looker markets a data exploration and discovery business intelligence platform.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
In Google's Looker Studio, data sources are combined by joining the records of one data source with the records of up to 4 other data sources. Similar to Tableau, the data blend only happens on the reporting layer. The blended data is never stored as a separate combined data source. [20]
Spanner is a distributed SQL database management and storage service developed by Google. [1] It provides features such as global transactions, strongly consistent reads, and automatic multi-site replication and failover. Spanner is used in Google F1, the database for its advertising business Google Ads, as well as Gmail and Google Photos. [2] [3]
Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. [37] In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.
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The SDMX converter is an open source application that offers the ability to convert DSPL (Google's Dataset Publishing Language) messages to SDMX-ML, and vice versa.The output file of a DSPL dataset is a zip file containing data (in the form of CSV files) and metadata (as an XML file).