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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
For each pair, the respondent must choose either the A or B item (for example, one item depicts collaborating while the other item describes avoiding). Each pair of statements was specifically designed, through a multi-stage research process, to be equal in social desirability.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
The Marlowe–Crowne Social Desirability Scale (MC–SDS) is a 33-item self-report questionnaire that assesses whether or not respondents are concerned with social approval. The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias , which is considered one of the most common biases ...
In psychology, an attribution bias or attributional errors is a cognitive bias that refers ... Social desirability: People are more likely to make a correspondent ...
Concern with giving a positive self-presentation is also implicit in the social desirability bias. This bias is the tendency to give the "socially desired response" (e.g., a response that would typically be considered well-adjusted) in answering items on personality measures. This response set is important for personality researchers because it ...
In fact, social desirability – although an important influence on behaviour – is really only a special case of the more general principle that behaviour which deviates from the normal, usual, or expected is more informative about a person's disposition than behaviour that conforms to the normal, usual, or expected.