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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]
Psychological pricing is a range of tactics designed to have a positive psychological impact. Price tags using the terminal digit "9", ($9.99, $19.99 or $199.99) can be used to signal price points and bring an item in at just under the consumer's reservation price. Psychological pricing is widely used in a variety of retail settings. [39]
The anchoring effect was also found to be present in a study [8] in the Journal of Real Estate Research in relation to house prices. In this investigation, it was established that the 2-year and 9-year highs on the Case-Shiller House Price Index could be used as anchors in predicting current house prices. The findings were used to indicate that ...
[4] [5] Immune neglect is a form of impact bias in response to negative events, in which people fail to predict how much their recovery will be hastened by their psychological immune system. The psychological immune system is a metaphor "for that system of defenses that helps you feel better when bad things happen", according to Gilbert. [6]
Hedonic analysis had shown little success in predicting human behavior, leading many to question its viability as a reliable source for prediction. [6] There was also a fear among economists that the involvement of psychology in shaping economic models was inordinate and a departure from accepted principles. [10]
The Elliott wave principle, or Elliott wave theory, is a form of technical analysis that helps financial traders analyze market cycles and forecast market trends by identifying extremes in investor psychology and price levels, such as highs and lows, by looking for patterns in prices.
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The successful prediction of a stock's future price could yield significant profit. The efficient market hypothesis suggests that stock prices reflect all currently available information and any price changes that are not based on newly revealed information thus are inherently unpredictable. Others disagree and those with this viewpoint possess ...