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In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala – God's Own Country was adopted in its tourism promotions and became a global superbrand. Kerala is regarded as one of the destinations with the highest brand recall. [6] In 2010, Kerala attracted ...
It is a popular tourist destination for both domestic and international visitors travelling to Kerala and is amongst the most visited tourist destinations in India. [1] As per Kerala's Tourism Department data, more than 23 million domestic tourists visited the city in 2017. [1]
Named as one of the ten paradises of the world by National Geographic Traveler, [28] Kerala is one of the prominent tourist destinations of India, with coconut-lined sandy beaches, backwaters, hill stations, Ayurvedic tourism and tropical greenery as its major attractions.
India accepted the convention on 14 November 1977, making its sites eligible for inclusion on the list. [3] There are 43 World Heritage Sites in India. Out of these, 35 are cultural, seven are natural, and one, Khangchendzonga National Park, is of mixed type, listed for both cultural and natural properties. India has the sixth-most sites worldwide.
Thiruvananthapuram is a major tourist centre, known for the Padmanabhaswamy Temple, the beaches of Kovalam and Varkala, the backwaters of Poovar and Anchuthengu and its Western Ghats tracts of Ponmudi and the Agastya Mala. In 2012, Thiruvananthapuram was named the best Kerala city to live in, by a field survey conducted by The Times of India. [26]
The ABC of Kerala tourism is ayurveda, beaches, canals. [6] While details of incoming tourists are not available, indications of a survey are that domestic tourists are high from Gujarat and Maharashtra both located on the west coast of India, and international tourists are mostly from Europe. Beaches were amongst the favourite destination of ...
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