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Pepsi ⓘ is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
The Pepsi Bottling Group, Inc. was the world's largest bottler of Pepsi-Cola beverages. PBG sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages sold in the United States and Canada and about 40 percent worldwide.
PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. [66] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [96]
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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.