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Advantage Business Marketing (ABM) was a private American digital marketing and information services company owned by the venture capital firm Owner Resource Group. The company was founded in 2006 and was based in Rockaway, New Jersey, United States. It filed for bankruptcy in June 2019.
In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, New Jersey research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...
AM Best is an American credit rating agency headquartered in Oldwick, New Jersey, that focuses on the insurance industry. Both the U.S. Securities and Exchange Commission and the National Association of Insurance Commissioners have designated the company as a Nationally Recognized Statistical Rating Organization (NRSRO) in the United States.
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Fitch Ratings Inc. is an American credit rating agency. It is one of the three nationally recognized statistical rating organizations ( NRSRO ) designated by the U.S. Securities and Exchange Commission and is considered as being one of the " Big Three credit rating agencies ", [ 3 ] along with Moody's and Standard & Poor's .
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
Moody's products include Market Implied Ratings (MIR) and Expected Default Frequency (EDF) software packages. MIR applies Moody's ratings scale to credit and equity market price signals so users can identify investment opportunities; EDF estimates a company's credit default probability based on quantitative factors including market capitalization, equity, volatility and capital structure. [35]