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The type and images should be expressed starting from most important to the least important. Dominance is created by contrasting size, positioning, color, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole. [2]
Contrast sensitivity is typically expressed as the reciprocal of the threshold contrast for detection of a given pattern (i.e., 1 ÷ contrast threshold). [16] Using the results of a contrast sensitivity exam, a contrast sensitivity curve can be plotted, with spatial frequency on the horizontal, and contrast threshold on the vertical axis.
The difference in values is often called contrast, and references the lightest (white) and darkest (black) tones of a work of art, with an infinite number of grey variants in between. [6] While it is most relative to the greyscale, though, it is also exemplified within colored images.
Christ at Rest, by Hans Holbein the Younger, 1519, a chiaroscuro drawing using pen, ink, and brush, washes, white heightening, on ochre prepared paper. The term chiaroscuro originated during the Renaissance as drawing on coloured paper, where the artist worked from the paper's base tone toward light using white gouache, and toward dark using ink, bodycolour or watercolour.
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The central visual element, known as element of design, formal element, or element of art, constitute the vocabulary with which the visual artist compose. These elements in the overall design usually relate to each other and to the whole art work. The elements of design are: Line — the visual path that enables the eye to move within the piece
A representation of hierarchical feature extraction and combination in the visual system. Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1]
Roman emphasis example Different methods of emphasis. The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: italics, boldface and SMALL CAPS. Other methods include the alteration of LETTER CASE and spacing as well as color and *additional graphic marks*.