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In philosophy and in sociology, the denotations and the connotations of term cultural hegemony derive from the Ancient Greek word hegemonia (ἡγεμονία), which indicates the leadership and the régime of the hegemon. [4]
Hegemony (/ h ɛ ˈ dʒ ɛ m ən i / ⓘ, UK also / h ɪ ˈ ɡ ɛ m ən i /, US also / ˈ h ɛ dʒ ə m oʊ n i /) is the political, economic, and military predominance of one state over other states, either regional or global. [1] [2] [3] In Ancient Greece (ca. 8th BC – AD 6th c.), hegemony denoted the politico-military dominance of the ...
Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
In sociology, the ruling class of a society is the social class who set and decide the political and economic agenda of society.. In Marxist philosophy, the ruling class are the class who own the means of production in a given society and apply their cultural hegemony to determine and establish the dominant ideology (ideas, culture, mores, norms, traditions) of the society.
Hegemonic masculinity draws some of its historical roots from both the fields of social psychology and sociology which contributed to the literature about the male sex role that had begun to recognize the social nature of masculinity and the possibilities of change in men's conduct. [10]
In different countries, in order for black people to incorporate into the cultural hegemony, they were frequently isolated from their own cultural group, or an attempt was made to eradicate their culture completely. Many examples of cultural alienation and annihilation can be found across black and African American communities. [21] [22]
Cultural studies seeks to understand how meaning is generated, disseminated, contested, bound up with systems of power and control, and produced from the social, political and economic spheres within a particular social formation or conjuncture. The movement has generated important theories of cultural hegemony and agency.
"Hegemony" was conceptualized by Karl Marx and Antonio Gramsci, a Marxist social philosopher who lived in Mussolini's Italy. Because Gramsci was a Marxist, he subscribed to the basic Marxist premise of the dialectic and therefore the contradiction. In his writings Gramsci claims that intellectuals create both hegemony and counter-hegemony.