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  2. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]

  3. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Rebang (Google China) – search trend site, similar to Google Zeitgeist. As of 2010, part of Google Labs. [120] Spreadsheetsspreadsheet management application, before it was integrated with Writely to form Google Docs & Spreadsheets. University Search – search engine listing for university websites.

  4. Google Sheets - Wikipedia

    en.wikipedia.org/wiki/Google_Sheets

    Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google. Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS. The app is compatible with Microsoft Excel file formats. [5]

  5. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.

  6. Looker Studio - Wikipedia

    en.wikipedia.org/wiki/Looker_Studio

    In Looker Studio, users have the option to create a report from scratch or to use a report template from the Looker Studio Report Gallery. [6] Similar to templates available on other Google applications, these templates are created to make it easier for users to build their reports while still allowing for customization of design elements and other alterations. [6]

  7. AppSheet - Wikipedia

    en.wikipedia.org/wiki/AppSheet

    The platform is available from both a self-service model and a corporate licensing model for larger organizations with more governance, data analytics, and performance options. [7] Compared to low-code development platforms which allow developers to develop with faster iteration cycles, AppSheet is a no-code platform which allows business users ...

  8. Google Apps Script - Wikipedia

    en.wikipedia.org/wiki/Google_Apps_Script

    The add-on stores let users add extra features to Google editors, such as mail-merging, workflows, and diagram builders. All add-ons are either 100% built with Apps Script or simply use Apps Script to display a UI in the Google editors while relying on an external back-end to perform some tasks.

  9. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

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