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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool Corporation.
Maytag introduced the first-ever stacked washer/dryer. 1986: The Maytag Company became the Maytag Corporation. It acquired Magic Chef and Norge Appliance Company, and started selling a full line of appliances. 1987: Maytag Corporation added a line of front-loading commercial washers. 1989: Maytag acquired the Chicago Pacific Corporation, parent ...
In 1958, in a bid to keep the industry from moving operations to Cleveland, the city of Franklin purchased the plant and offered to lease the property to Magic Chef at a more affordable rate. [25] Magic Chef continued to operate out of Franklin until January 1961, at which point a recession in market appliances led to the closing of the plant. [26]
After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. [8] [9] Refrigerators were added to the product line later in 1986. [1]
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