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On 14 November 2011, the Meadowlands store in Howick, Auckland was rebranded as Countdown, marking the official end of the Woolworths brand. [2] [24] The 21 Woolworths mini-supermarkets at Gull petrol stations were taken over by Night 'n Day from June 2011. [25] Woolworths Bayfair in Mount Maunganui continued to operate under the Woolworths ...
Woolworths NZ runs the following grocery store chains: Woolworths New Zealand: 191 supermarket stores; SuperValue: 40 stores – convenience supermarket stores, run as a franchise; FreshChoice: 30 stores – Higher quality supermarket with a large range, run as a franchise; It operates online grocery shopping in the name of Countdown. [9]
The stores are operated under franchise agreements, with franchise and group operation controlled by Wholesale Distributors Limited (WDL). [1] There are 38 SuperValue stores around New Zealand, including 6 in Auckland. [2] The franchise is owned and operated by Woolworths New Zealand [3]
Countdown (rebranded to Woolworths in 2023) Supermarket [73] Groceries, liquor [73] 184 [74] [44] 61 [73] Woolworths New Zealand [73] 1981 [73] Favona, Auckland [73] Countdown Metro (rebranded to Woolworths Metro in 2024) Supermarket [75] Groceries, takeaway food [75] 4 [75] 2 [75] Woolworths New Zealand [75] 2019 at Commercial Bay, Auckland ...
A year earlier in September 2008, a Consumer magazine survey placed Countdown second in Auckland, with a basket of 15 private label items costing $38.24, $0.91 higher than fellow Progressive Enterprises' brand Woolworths (the Woolworths stores in question have since been rebrand as Countdown), and $1.87 lower than third-place Pak'n Save.
Foodtown was a New Zealand supermarket chain owned by Progressive Enterprises (now Woolworths New Zealand). [1] As with Woolworths, the Foodtown brand was phased out in the late 2000s, with all stores rebranded as Countdown by the end of 2011. [2]
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The stores adopted the standard Woolworths look and feel of their mainland counterparts but with the 'Purity' or 'Roelf Vos' text in the logo in place of Woolworths. Peanuts – A short lived discount store operated in Tasmania. Woolworths answer to local discount store Chickenfeed. Dick Smith – Sold to Anchorage Capital Partners on 27 ...