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Roku has landed exclusive multiyear rights for Major League Baseball’s Sunday Leadoff live games, a package previously with NBCUniversal’s Peacock. Starting May 19, Roku will stream Sunday MLB ...
Roku is also planning to produce nightly recaps and highlight packages in an "MLB Zone" section of their app. The broadcast teams will be "market-focused" and rotate week to week.
Viewers without a Roku device can stream the games on the Roku Channel app, which is free and available on Amazon Fire devices, Samsung TVs and Google TVs. Roku will stream weekly MLB game on Sundays.
The Athletic's Andrew Marchand reports that Roku began talks with MLB about the package after Peacock's parent company, NBC, balked at the $30 million annual price it previously paid over the ...
MLB Sunday Leadoff is the branding used for broadcasts of Major League Baseball (MLB) games that primarily are held on Sunday afternoon. It was originally produced by NBC Sports for the streaming service Peacock from 2022 to 2023, with one game each season simulcast on NBC. It was NBC Sports' first national MLB package since 2000.
MLB began streaming games via the internet in 2017, with Twitter and Facebook initially acquiring the rights to some games. YouTube and Peacock have since streamed games, and as of 2024, Apple TV+ and The Roku Channel currently hold packages of MLB games.
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