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ZEGNA was founded in 1910 as a textile company (“Lanificio Zegna”). [33] Formerly known as Ermenegildo Zegna, in 2021, in parallel with the Group's stock market listing, the brand name became simply ZEGNA. A new logo was also adopted, referencing the road from which it all began, in homage to the founder’s vision and commitment, who in ...
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A loden cape is an overcoat of Tyrolean origin, made of a thick, water-resistant woolen material with a short pile known as loden cloth, first produced by peasants in Austria. This fabric is derived from the coarse, oily wool of mountain sheep and has a traditional earthy green colour.
In the first decades of the 20th century, it was replaced by sack overcoats like the Chesterfield coat, the guard's coat, and the Ulster coat and the Inverness coats and such, mirroring the change from frock coats to modern suit jackets. The expensive over-frock became impractical in comparison.
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Sometimes, modern lounge suit coats with an unusually long skirt are referred to by ready-to-wear makers as a 'frock coat' but these lack the waist seam, resulting in the fuller drape more typical of a modern overcoat or a lounge suit jacket. The silhouette of the historically accurate frock coat has the waist seam precisely tailored to permit ...
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