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Relaxed hair refers to hair that has been chemically straightened using relaxer products. Here's everything you need to know about the treatment.
A product falsely marketed as chemical-free in the 1990s, the Rio Hair Naturalizer System, led to a class action lawsuit against the manufacturer, the World Rio Corporation Inc., when the acidic chemicals it contained caused scalp damage and/or hair loss to thousands of users.
[1] [4] The product was aimed at African American women who straightened their hair to eliminate the need to use a hot comb, grease, and frequent trips to the beauty shop. [ 1 ] [ 3 ] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [ 1 ]
This product is safe to use on color-treated hair, chemically-treated hair, relaxed hair, and hair extensions and won’t damage any of it. It’s also free of harsh chemicals, including parabens ...
A bottle of modern-day hair conditioner by Clairol (right) Modern hair conditioner was created at the turn of the 20th century when the Edouard Pinaud company presented a product he called Brilliantine at the 1900 Exposition Universelle in Paris. [4] His product was intended to soften men's hair, including beards and moustaches. [5]
The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
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- 1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898
