Search results
Results from the WOW.Com Content Network
Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.
Sound symbolism is used in commerce for the names of products and even companies themselves. [20] For example, a car company may be interested in how to name their car to make it sound faster or stronger. Furthermore, sound symbolism can be used to create a meaningful relationship between a company's brand name and the brand mark itself.
The broaden-and-build theory of PA [11] [12] suggests that PA broadens people's momentary thought-action repertoires and builds their enduring personal resources. Research shows that PA relates to different classes of variables, such as social activity and the frequency of pleasant events. [7] [13] [14] [15] PA also strongly relates to life ...
Environmental noise can be any external noise that can potentially impact the effectiveness of communication. [2] These noises can be any type of sight (i.e., car accident, television show), sound (i.e., talking, music, ringtones), or stimuli (i.e., tapping on the shoulder) that can distract someone from receiving the message. [3]
Phonaesthetics (also spelled phonesthetics in North America) is the study of the beauty and pleasantness associated with the sounds of certain words or parts of words.The term was first used in this sense, perhaps by J. R. R. Tolkien, [1] during the mid-20th century and derives from Ancient Greek φωνή (phōnḗ) 'voice, sound' and αἰσθητική (aisthētikḗ) 'aesthetics'.
Emotional prosody or affective prosody is the various paralinguistic aspects of language use that convey emotion. [1] It includes an individual's tone of voice in speech that is conveyed through changes in pitch, loudness, timbre, speech rate, and pauses.
If you’re stuck on today’s Wordle answer, we’re here to help—but beware of spoilers for Wordle 1274 ahead. Let's start with a few hints.
Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]