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HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [ 59 ] [ 60 ] Some of the courses offer certifications. [ 61 ]
She moved to Boston to join HubSpot as employee number 30 in 2008. Although her main job there was product management, she also co-hosted several hundred weekly episodes of a webcast called first "HubSpot TV" then "Marketing Update." [9] [1] [10] [11] In 2013-2014 she spent 14 months as entrepreneur-in-residence at Matrix Partners.
Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
Created in 2005, YouTube is now one of the most popular websites, with visitors watching around 6 billion hours of video every month. [17] The demographics of YouTube are: In the US, 82% of adult men and 80% of adult women report using YouTube. [18] [19] 45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19]
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]
YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. [22] As of 2016, YouTube had over 1 billion users, representing 1/3 of all internet users and reaching more people 18–34 years of age than any cable provider in the U.S. [23]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.