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The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market: farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans. [1]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Cargo shorts are cargo pants shortened at the knee. Some cargo pants are made with removable lower legs allowing conversion into shorts. In 1980, cargo shorts were marketed as ideal for the sportsman or fisherman, with the pocket flaps ensuring that pocket contents were secure and unlikely to fall out. [6] By the mid-to-late 1990s, cargo shorts ...
Denim initially gained popularity in 1873 when Jacob W. Davis, a tailor from Nevada, manufactured the first pair of rivet-reinforced denim pants. The popularity of denim jeans outstripped the capacity of Davis's small shop, so he moved his production to the facilities of dry goods wholesaler Levi Strauss & Co. , which had been supplying Davis ...
Here are the 50 best gifts for women that we've found for 2024. The top 10 best Christmas gifts for her. Amazon. Kendra Scott Elisa Pendant.
Amazon: Up to 30% off pet collars, smart cameras, pet food, flea collars, and more. Litter-Robot: $100 off bundles on the best-selling self-cleaning litter box. Petco: Buy one get one free on dog ...
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