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Titan Company commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2005, it launched its youth fashion accessories brand Fastrack. [7] Titan is the largest branded jewellery maker in India by value, with a 6% market share as ...
Fastrack is an Indian fashion accessory brand, launched in 1998 as a sub-brand of Titan Watches. In 2005, Fastrack was spun off as an independent brand targeting the urban youth and growing fashion industry in India. [1] Fastrack began opening retail stores throughout the country. The first store was opened in early 2009. [2] [3]
In 2011, early investor IDG Ventures India directed the company to also sell wristwatches, bags and jewellery online to replicate Titan Company's business. [ 7 ] [ 8 ] In 2011, the company launched Watchkart.com and Bagskart.com, and the following year, it started Jewelskart.com. [ 9 ] By the end of 2014, only Lenskart.com remained operative as ...
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In 1994, Desai challenged engineers at Titan to design the world's thinnest watch, with a movement 1.15mm thick inside a 3.5mm case. [8] The watch, called the Titan Edge was introduced in 2002. [9] After Titan's success, Desai founded Tanishq, a jewelry brand. He had innovative ideas like asking people in Bangalore to get their jewelry ...
Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue. [5] A Tanishq showroom in Mangalore. Tanishq made the beauty pageant crowns for the Femina Miss India 2007. [6] By 2008, Tanishq had 105 stores in 71 cities in India. [7]
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