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Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause, will lead marketing agencies to manage consumer needs instead. [ 1 ] Artificial Intelligence is used in various digital marketing spaces, such as content marketing , email marketing , online advertisement (in combination with machine ...
Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
Artificial intelligence (AI), in its broadest sense, is intelligence exhibited by machines, particularly computer systems.It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and use learning and intelligence to take actions that maximize their chances of achieving defined goals. [1]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
AI applications analyze media content such as movies, TV programs, advertisement videos or user-generated content. The solutions often involve computer vision. Typical scenarios include the analysis of images using object recognition or face recognition techniques, or the analysis of video for scene recognizing scenes, objects or faces.
ChatGPT is a generative artificial intelligence chatbot [2] [3] developed by OpenAI and launched in 2022. It is currently based on the GPT-4o large language model (LLM). ChatGPT can generate human-like conversational responses and enables users to refine and steer a conversation towards a desired length, format, style, level of detail, and language. [4]
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